Credit: Producer, Photographer, Retoucher
Working on Optus’ Instagram account gave me a breath of fresh air, creatively speaking. I had the resources and means of a typical big client and the creative youth of Instagram to drive their content from corporate sponsored posts about products to fresh “Instagram worthy” little pieces of art and design.
Analytical data naturally showed the best preforming posts. It was proven that colourful and bright content receives the most engagement, thus most of my work for Optus catered for this.