I2. FISH TALES_Insta v2
I9. ART MIX_Instagram
00_21_Shelfie_Instagram
00_21_Water Balloons_Instagram
4
I2.JOG AND CHILL_Instagram
I3. KINGS AND QUEENS_Insta
I5. SAY IT WITH FLOWERS
I5. DUCK OUT_Instagram
1. Posion Kiss_Instagram 1200x1200px_SHARPER
Bluecool girl
I7. HOLIDAY CHILZ_Instagram
I4. EAR COVER_Insta
3. At your feet_Instagram 1200x1200px v2

Credit: Producer, Photographer, Retoucher

Working on Optus’ Instagram account gave me a breath of fresh air, creatively speaking. I had the resources and means of a typical big client and the creative youth of Instagram to drive their content from corporate sponsored posts about products to fresh “Instagram worthy” little pieces of art and design.

Analytical data naturally showed the best preforming posts. It was proven that colourful and bright content receives the most engagement, thus most of my work for Optus catered for this.

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