3x Television Commercials
Over the course of a 3 month production schedule I produced Gillette's largest Australian TVC to date. Breaking down 3 key narratives from the hero story, each making their way into various media channels telling a different story and engaging a different audience.
1x In-store Key Visual
In order to support to campaign, we produced an in-store key visual to promote and emphasise the partnership and better knit together concept, product & partnership.
During the initial development period of the TVC concept, we explored 4 unique narratives each pairing Gillette's brand new quad-blade, smooth gliding razor with fans spanning from the hardcore to the casual.