September 2017 -
If your music taste were a destination, where would it be? That’s the question Emirates’ partnership with Spotify answered. Landing on the campaign’s website, you are encouraged to login with your Spotify account, pulling all your listening habits and favourite genres, the algorithm generates your personal True North. Discovering your destination, you are presented with bespoke content recommending bars, clubs, venues, neighbourhoods and accommodation that caters exactly to your personal music taste.